BodyBalance
Partnering with Richard Lowden, a Hertfordshire-based sports physiotherapist and personal trainer, to evolve his long-standing brand into something fresh, modern, and built for the next chapter of his business. Richard has built his reputation on trusted client relationships, expert knowledge, and results that speak for themselves. The goal was to create an identity that reflected his professionalism and experience, but also looked sleek, contemporary, and energetic enough to inspire his clients every time they pulled on their training kit. The refreshed logo retains the signature stretching figure, a nod to his heritage that he wanted to maintain, but introduces cleaner lines, confident typography, and a sharper visual rhythm that feels at home both online and on high-performance sportswear. The result? A brand evolution that honours where Richard’s come from, while looking firmly ahead to where he’s going.
Designed & Developed Independently